Case Studies

Smiths Spin to Win!

Details

Client: 
Smiths Chips (The Smiths Snackfood Company)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
Instant Win: 30 x $1,000 cash; 7,000 x $50 cash & 32,500 x $20 prizes available.

Major Prize – $1M – 1 in 100; $50K – 5 in 100 & $2K + Years supply of Smiths Chips – 94 in 100.
Summary:
Smiths leveraged the well-known ‘Wheel of Fortune’ and chip buyers could spin a digital wheel to see if they’d won an instant prize. With tens of millions of packs in market, Smiths also wanted to ensure consumers weren’t disappointed if they didn’t win instantly, they were entered into a draw for a chance to win $1,000,000! Lucky Liam walked off with $50,000 – good man!

If NZ Wins Medals, You Win Cash!

Details

Client:
Anchor Milk (Fonterra)
Mechanic:
Conditional Offer
Prize / Reward Structure:
If NZ wins Gold, you win $100; If NZ wins Silver, you win $40; If NZ wins Bronze, you win $10
Summary:
Anchor wanted to generate sales and create awareness of their partnership with the NZ Olympic team. Working with the agency, we created 183 different scenarios based on the success of NZ athletes at Rio 2016… For example, ‘if NZ wins Gold in the Women’s K200 Canoe Sprint (Lisa Carrington), you win $100’. A very engaging campaign with record high participation rates.

Bundy Smugglers

Details

Client:
Bundaberg Rum – Lazy Bear (Diageo)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
41,875 x Limited Edition “Bundy Smugglers” branded Budgy Smugglers
Summary:
The perfect pair – excuse the pun! Bundy partnered with Budgy Smugglers to create a highly aspirational prize known as the ‘Bundy Smugglers’. We know from IMI international research that a low odds instant win mechanic is highly desirable to shoppers, and helps to deliver repeat and high frequency purchases – exactly what Bundy were after…

Bonus $10 Gift Card

Details

Client:
BioTrue (Bausch and Lomb)
Mechanic:
Gift With Purchase (delayed GWP)
Prize / Reward Structure:
Up to 39,000 x $10 Prezzee Swap e-Gift Cards
Summary:
GWP’s are used to encourage brand trial in a cluttered environment and reward existing customers. BioTrue partnered with Prezzee to offer customers the opportunity to choose a gift that was relevant them them, perfect for their gender-neutral, age-neutral demographic.

Great Taste or Your Money Back

Details

Client: 
Heineken 3 (Heineken)
Mechanic:
Money Back Guarantee
Prize / Reward Structure:
FREE 6-pack (up to $16); FREE 12-pack (up to $30)
Summary:
Even though we know Money Back Guarantees traditionally don’t get many claims, beer is almost it’s own currency so the promoter didn’t want to take the risk for this global new product launch, especially with such a large ATL spend.

4 Letter Words – Win your share of $500K Cash

Details

Client:
Scrumpy (Lion Nathan)
Mechanic: 
On-Pack Collect & Get
Prize / Reward Structure:
Collect any 4 x Letters & receive the applicable cash; SHOT = $100NZD, EPIC = $50NZD, MINT = $40NZD & CHUR = $20NZD
Summary:
Scrumpy wanted a campaign that was fun, cheeky and interactive to help encourage repeat purchase, grow AWOP and drive brand awareness. This Collect & Get leveraged the ‘well-known’ scrabble property with a twist as it drove sales hard and got a higher-than-anticpated uptake.

Take in the GOLD

Details

Client: 
XXXX Gold (LION)
Mechanic:
Odds and Skill-Based Prize Risk
Prize / Reward Structure:
Take a one or two handed catch wearing your Goldie, Win $10,000!
Summary:
Get a GOLDIE (baggy cap) from participating stores and pubs and head to a Magellan Ashes Test or ODI match in the 2017/2018 summer. If you catch a six while wearing your GOLDIE you win $10,000! This was a fun and engaging overlay to XXXX GOLD’s Summer of Cricket program.

Pick the Podium

Details

Client:
Coates Hire
Mechanic:
Odds and Skill-Based Prize Risk
Prize / Reward Structure:
Match the Top 3, Win $50; Match the Top 10, Win $100,000
Summary:
Simply ‘drag and drop’ the drivers into your predicted finishing positions and if you match the finishing race results, you win the cash. We evolved the successful 2017 promotion to having lower tiered, higher chance winners for 2018, as well as kept the over-arching $100,000 prize to drive interest!

Twisties Museum – Chance to win $100,000

Details

Client: 
Twisties (The Smiths Snackfood Company)
Mechanic:
Odds-Based Prize Risk
Prize / Reward Structure:
Grand Prize: $100,000 (2 in 25), Major Prize: $10,000 (1 in 25) & Minor Prize: $1,000 (0 in 25)
Summary:
Twisties re-created a campaign that was run in the States, but did it here in Australia. It’s called the Twisties Museum! Whilst fun and interactive at its core, the campaign required consumers to upload a photo & description… so consumers wanted to know “what’s in it for me”? How about a chance to win $100,000 and/or a weekly prize of $500 cash for the most votes each week!

Mars AFL Finals Fever

Details

Client:
Mars
Mechanic:
Skill-Based Prize Risk
Prize / Reward Structure:
Major prize of $100,000; Minor prize of $1,000 IGA Gift Card
Summary:
Simple sweepstake to determine a winner who gets an all expenses paid trip to the 2016 AFL Grand Final and chance to kick for $100,000! It’s a shame that the lady from Perth broke her leg in a car accident on the way to the airport…

Cash in Your Chips

Details

Client:
Natural Chip Company (Snackbrands Australia)
Mechanic:
Odds-Based Prize Risk
Prize / Reward Structure:
Major prize of $1,000,000; Minor prize of $5,000
Summary:
This non-consumer-facing trade activity delivered incredible results for the Promoter. Launched at the Metcash Expo (Gold Coast), the campaign recruited hundreds of participating stores and delivered 30% + increase in incremental orders and store displays.

Land Rover – Kick for Cash

Details

Client:
Landrover (Jaguar Land Rover Australia)
Mechanic:
Skill-Based Prize Risk
Prize / Reward Structure:
2018 Land Rover Discovery Sport, valued up to $55,000 across 4 x Games with 3 x Attempts per Game. 12 Cars = $660,000 in risk.
Summary:
Land Rover wanted leveraged their sponsorship of the Wallabies on ground, with thousands of eye-balls on their cars – what a better way, then a kick into the boot for a chance to win a new Land Rover Discovery Sport! And guess what – Chris grubbed it in and then drove off in a brand new $65,000 car – you little beauty!