Case Studies

Smith’s Spin to Win!

Details

Client: 
Smith’s Chips (The Smith’s Snackfood Company)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
Instant Win: 30 x $1,000 cash; 7,000 x $50 cash & 32,500 x $20 prizes available.
Major Prize – $1M – 1 in 100; $50K – 5 in 100 & $2K + Years supply of Smith’s Chips – 94 in 100.
Summary:
Smith’s leveraged the well-known ‘Wheel of Fortune’ and chip buyers could spin a digital wheel to see if they’d won an instant prize. With tens of millions of packs in market, Smith’s also wanted to ensure consumers weren’t disappointed if they didn’t win instantly, they were entered into a draw for a chance to win $1,000,000! Lucky Liam walked off with $50,000 – good man!

MAXIMUS – 1 IN 3 WINS A GRAND OR A BUCK

Details

Client:
Maximus (Frucor Suntory)
Mechanic:
On-Pack Instant Win
Prize / Reward Structure:
• Up to 1,699,970 x $1
• 30 x $1,000
Summary:
Maximus wanted an on-pack instant win campaign with a high win ratio across a HUGE number of packs (for a minimal budget) – some would say, an unachievable task. This cheeky campaign plays perfectly to the consumer demographic and helped drive brand switching, sales and repeat purchase in the convenience.

Bundy Smugglers

Details

Client:
Bundaberg Rum – Lazy Bear (Diageo)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
41,875 x Limited Edition “Bundy Smugglers” branded Budgy Smugglers
Summary:
The perfect pair – excuse the pun! Bundy partnered with Budgy Smugglers to create a highly aspirational prize known as the ‘Bundy Smugglers’. We know from IMI international research that a low odds instant win mechanic is highly desirable to shoppers, and helps to deliver repeat and high frequency purchases – exactly what Bundy were after…

Buy One, Gift One Free

Details

Client:
Grant Burge (Accolade Wines Australia)
Mechanic:
Gift With Purchase (delayed GWP)
Prize / Reward Structure:
Matching bottle of Grant Burge wine for a friend
Summary:
To drive customer engagement and consumer credibility in the up to Christmas, Grant Burge created a lovely ‘Buy One, Gift One Free’ offer in key retailers.

‘Love It or Your Money Back’ Guarantee

Details

Client: 
Hardys Wines (Accolade Wines Australia)
Mechanic:
Money Back Guarantee
Prize / Reward Structure:
Claim full purchase price of any Hardys wine if dissatisfied with taste (1 x claim per person)
Summary:
Leveraging their new brand campaign “Certainty”, this MBG was the perfect way to drive confidence back into this global brand, in an impactful, emotive and visible way.

4 Letter Words – Win your share of $500K Cash

Details

Client:
Scrumpy (Lion Nathan)
Mechanic: 
On-Pack Collect & Get
Prize / Reward Structure:
Collect any 4 x Letters & receive the applicable cash; SHOT = $100NZD, EPIC = $50NZD, MINT = $40NZD & CHUR = $20NZD
Summary:
Scrumpy wanted a campaign that was fun, cheeky and interactive to help encourage repeat purchase, grow AWOP and drive brand awareness. This Collect & Get leveraged the ‘well-known’ scrabble property with a twist as it drove sales hard and got a higher-than-anticpated uptake.

$1 Million Music Drop

Details

Client: 
V-Energy Drink (Frucor Suntory)
Mechanic:
On-Pack Instant Win
Prize / Reward Structure:
10,700 x Instant Win Prizes. Winners choose their prize from the following:
• 6-month Spotify Premium subscription
• $100 JB Hi-Fi digital gift card
• $100 iTunes digital gift card
• $100 Ticketmaster e-gift card
• $100 Ticketek discount code
Summary:
V-Energy wanted to ‘own’ music during the Summer of 2020… but COVID-19 put a hold on anything live. Sticking to the theme, ‘$1 Million Music Drop’ was born. It’s simple yet effective campaign with a huge headline, choice of winners’ preferred prize and entirely supported with an abundance of ATL – a great combination.

Pick the Podium

Details

Client:
Coates Hire
Mechanic:
Odds and Skill-Based Prize Risk
Prize / Reward Structure:
Match the Top 3, Win $50; Match the Top 10, Win $100,000
Summary:
Simply ‘drag and drop’ the drivers into your predicted finishing positions and if you match the finishing race results, you win the cash. We evolved the successful 2017 promotion to having lower tiered, higher chance winners for 2018, as well as kept the over-arching $100,000 prize to drive interest!

Twisties Museum – Chance to win $100,000

Details

Client: 
Twisties (The Smiths Snackfood Company)
Mechanic:
Odds-Based Prize Risk
Prize / Reward Structure:
Grand Prize: $100,000 (2 in 25), Major Prize: $10,000 (1 in 25) & Minor Prize: $1,000 (0 in 25)
Summary:
Twisties re-created a campaign that was run in the States, but did it here in Australia. It’s called the Twisties Museum! Whilst fun and interactive at its core, the campaign required consumers to upload a photo & description… so consumers wanted to know ‘What’s in it for me?’ How about a chance to win $100,000 and/or a weekly prize of $1,000 cash for the most votes each week!

Try for a Million

Details

Client:
Alcatel (South Sydney Rabbitohs)
Mechanic:
Skills Based Risk (Factorial)
Prize / Reward Structure:
Predict each try scorer in order from both teams and win $1 million
Summary:
Rabbitohs and their sponsor Alcatel were looking for a fun and interactive way to engage with fans at home and in stadium. ‘Try for a million’ allowed consumers to predict each try-scorer prior to kick-off for their chance to win $1,000,000.

Bonus $10 Gift Card

Details

Client:
BioTrue (Bausch and Lomb)
Mechanic:
Gift With Purchase (delayed GWP)
Prize / Reward Structure:
Up to 39,000 x $10 Prezzee Swap e-Gift Cards
Summary:
GWP’s are used to encourage brand trial in a cluttered environment and reward existing customers. BioTrue partnered with Prezzee to offer customers the opportunity to choose a gift that was relevant them them, perfect for their gender-neutral, age-neutral demographic.

Land Rover – Kick for the Car

Details

Client:
Landrover (Jaguar Land Rover Australia)
Mechanic:
Skill-Based Prize Risk
Prize / Reward Structure:
2018 Land Rover Discovery Sport, valued up to $55,000 across 4 x Games with 3 x Attempts per Game. 12 Cars = $660,000 in risk.
Summary:
Land Rover wanted leveraged their sponsorship of the Wallabies on ground, with thousands of eye-balls on their cars – what a better way, then a kick into the boot for a chance to win a new Land Rover Discovery Sport! And guess what – Chris grubbed it in and then drove off in a brand new $65,000 car – you little beauty!