26 May BRAND REINFORCEMENT ON A GLOBAL SCALE
If you’re looking to re-position a wine as big as Hardys, you need to make a bold global statement. With wines in their portfolio ranging from under $10 to more than $130, brand consistency and product quality to deliver both consumer & customer confidence, is critical.
With millions of bottles sold across Australia and the UK, it takes a brave business to offer a full Money-Back-Guarantee (MBG). That’s right – if you don’t love it, you can claim your money back. Leveraging their new brand campaign “Certainty”, this MBG was the perfect way to drive confidence back into this global brand, in an impactful and visible way.
LOVE IT OR YOUR MONEY BACK
To make a claim is pretty simple…
Did you know:
The fundamental difference between a Money-Back-Guarantee and a Try Me Free (TMF) is that a MBG requires consumers to provide a 15-word statement and a TMF doesn’t. This can also be a great way to capture consumer feedback for continuous product improvement.
Hints & Tips
When a promotional offer is the heart of the campaign, using ATL, TTL and BTL to describe the entry/claim process is key. The team at Accolade has done a tremendous job reinforcing the simplicity of making a claim throughout all their channels.