With an ease in restrictions, vaccinations on the way & additional domestic flights taking off daily – Lagardère Travel Retail has created a fun & interactive way to drive sales during passengers’ dwell time in airports.

This clever and quirky campaign offers shoppers a 1 in 5 chance to win instantly.

It’s this simple… buy any participating brand instore, scan the QR code on your receipt and swipe the online game card. If you reveal 3 matching prizes in a row, you win that prize instantly! There is a wide variety of tiered prizes from a roll of Mentos (valued at $3) all the way up to a pair of Sony Headphones (valued at $550)!

Did you know:
Instant Win promotions outweigh all other types of sales promotions for effectiveness and shopper preference. And we’re not the only ones – the guys at IMI Research tell us that 86% of consumers would purchase a product if they found out instantly if they are a winner (rather than 14% for a delayed draw). Just goes to show that we all love a dopamine hit!

Hints & Tips
Ensure your campaign is CompellingRelevant and most of all Simple! Swipe & Win ticks all the boxes with a high perceived chance of winning, relevant travel-based prizes and a fun, simple way to enter.