27 Oct 1 IN 3 WINS A GRAND OR A BUCK!
Ever wondered how you achieve a simple, efficient instant win campaign with a minimal budget – well have we got one for you!
Maximus knew they had an uphill battle with over 5 million packs in market and a tight prize budget. With the help of their shopper agency Bamboo Marketing (& being a little bit cheeky), Maximus appealed to its core demographic, the convenience shopper (who has around 3 seconds to make a purchase decision) with a fixed ratio instant win campaign… 1 in 3 wins – a grand or a buck!
It’s simple – buy any specially marked 1L Maximus, punch in the code found on-pack online and find out instantly if and what you have won! There’s over $1 MILLION in instant cash prizes up for grabs…!
Did you know:
IMI Research* tell us that 86% of consumers would purchase a product if they found out instantly if they are a winner (rather than 14% for a delayed draw). The ability to run an instant win promotion creates a significant competitive advantage, driving frequency in purchase/participation and is the most resilient mechanic in terms of staving off competitive promotional offers as well as price discounts.
Hints & Tips
If you’ve got a less appealing second tier prize (most of the prizes are a single dollar!), we suggest trying to flip the promotion and headline the campaign with the odds and prizes (e.g. ‘1 in 3 WINS a Grand or a Buck’). By taking this approach, we lead with a compelling message and are legally (and morally) compliant by spelling it out to the shopper before they buy.