06 May THE POWER OF TRADE INCENTIVE PROGRAMS
Posted at 03:23h
in Uncategorized
We all know the power of running consumer promotions but we often overlook the benefits of incentivizing the trade. We shouldn’t forget that most of us work in a B2B world.
We recently ran an incredibly effective trade sales program for an FMCG client at their big trade expo… and it delivered a return-on-investment of over 550% and 25% increase in scan sales year-on-year.
The activity was a simple Chance to Win $1 Million but instead of targeting shoppers in store, we motivated the independent store managers to commit to additional stock over 12-weeks.
A Trade Incentive Program can help:
- Motivate your car dealership sales staff = more forecourt closures…
- Prompt some friendly competition between your Real Estate franchisees…
- Stimulate your liquor retail customers (especially given the fragmented retail landscape in Aus and NZ)…
- Get stand out at your expo stand – persuade people to stop and talk to you…
- Inspire registrations to your trade exhibitions or business conference
- Deliver a positive return from your sponsorship investment
Regardless of who your actual customer is, don’t forget them…