25 Oct WIN THE MILLION DOLLAR BURRITO!
Mexican food lovers all over Australia are going crazy for this promotion with record entries. It’s a modern twist on the famous ‘find the golden ticket’ and was dreamt up by the marketing team at Zambrero.
It’s really simple… buy any regular Burrito, Bowl or Nachos from Zambrero Restaurants in Australia, head online and virtually scratch the panel to see if you’ve won! 1 in 6 entries wins Visa cards, fuel cards or Zambrero food instantly. And regardless if you win or not, you’ll be entered into the draw for a chance to ‘Find the Golden Burrito’ and win up to $1 Million! In total, this campaign has a $2.5m prize pool, so why not give it a try?
It’s a simple, yet effective mechanic and is realizing unprecedented entry levels. It just shows what can be achieved when the media, creative, social and in store comms all pull in the same direction.
Hints & Tips
Rather than anything insightful in this month’s newsletter, our ‘tip’ is the regular chicken burrito with chiplotle sauce. It’s always a winner with the Hive team!*
* ‘Always a winner’ refers to the yummy food, not necessarily that a prize is won every time 😉
Credits
- Strategy, creative and media: Lionize
- Promotional mechanics, legals and risk: Hive Marketing Group
