13 Nov BUDGY SMUGGLER & BUNDY TEAM UP THIS SUMMER!
Question: What do you get in cross legendary Aussie swimwear with an iconic summer rum?
Answer: A ground-breaking partnership offering Bundy Lazy Bear drinkers the chance to win Bundy Smugglers instantly!
Bundy Lazy Bear drinkers will love it… Budgy Smuggler fans will get all over it… Why not get on down to any good bottle shop or jump on to bundysmuggler.com to check it out for yourself!
Did you know:
IMI ConsumerTrackTM research tells us that the main three success factors of a promotion are 1) Relevant, 2) Simple and 3) Compelling. This campaign scores 10/10 for relevance as it works perfectly into summer fun, it’s simple to understand and with a ‘1 in 8 Wins Instantly’ chance to win, this promotion is truly compelling!
Hints & Tips
All too often we see fantastic campaign concepts under-perform because they are not supported sufficiently in-store or across various media channels. Whilst the comms strategy for this campaign is fairly complex (and fully disclosed to the insurer!), the PR and social media strategy should really help create significant awareness – motivating drinkers to search out packs in store throughout summer!
Credits go to…
- Diageo has proved it’s bravery,
- Traffik has been determined and patient; and
- Budgy Smuggler is incredibly flexible with fulfilment of prizes and open-minded with social support.
