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Rather than brands constantly driving down the price of their own products, we’re seeing more and more businesses investing in delivering true customer experiences. Adding real value is a smart, sustainable strategy. In preparation for Summer, we have developed strong relationships with some big-name ticket providers...

During August, every time you go through an Aussie or NZ airport, you get a chance to WIN $1 MILLION DOLLARS! Simply spend $5 or more in any participating retailer to receive an entry into the draw. Here’s the good bit...

With only a week before the Virgin Australia Supercars line up on the grid, Coates Hire brings you a brand-new promotion, ‘The $100,000 Leaderboard Challenge’. It’s a simple yet effective mechanic… if you can pick the Top 10 drivers for any of the 2017 major races*,...

As 2016 draws to a close, we thought we’d take a moment to reflect on a big year in sports activation… Our insurers have paid out over $200,000 in winners across 42 activities. To share some of the highlights, we created ‘Hive’s Top Five’… In fifth place,...

What do you love most about the start of Summer? The beach? The pool? BBQ’s with mates? For party lovers, it means Festivals! To help celebrate this, Australia’s #1 selling cider, Somersby, has teamed up with leading ticket provider, Moshtix, to offer festival goers the chance...

If you didn’t pick Almandin in the Melbourne Cup yesterday, don’t panic, you can still pop into Caltex and could become a millionaire! Have you ever wondered how brands have the budget to give away a million bucks in a single promotion? How do they get internal...

Are you a 'sit at home soaking it all up' spectator, or more a 'pissed with mates down to to the pub' kind of fan? Or, if you’re the winner of the Mars & IGA promotion, you won’t be watching it on TV at all. You and a...

New Zealand's biggest milk brand has teamed up with the biggest event in world sports! Anchor wants Kiwis to start the day strong so they’ve partnered with the New Zealand Olympic Team giving all families the chance to go for Gold! During August, the Olympics is...

If you’re wearing your XXXX GOLD ‘Goldie’ cap and catch a six in the crowd at the cricket this summer, you’ll walk away $10,000 better off (visit www.xxxx.com.au for more details)! Working with our friends at Octagon and LION, Hive negotiated risk cover and is managing...

We all know the power of running consumer promotions but we often overlook the benefits of incentivizing the trade. We shouldn’t forget that most of us work in a B2B world. We recently ran an incredibly effective trade sales program for an FMCG client at their...