06 Jun WHO WANTS TO BE AN AIRPORT MILLIONAIRE?
During August, every time you go through an Aussie or NZ airport, you get a chance to WIN $1 MILLION DOLLARS! Simply spend $5 or more in any participating retailer to receive an entry into the draw.
Here’s the good bit… the more you spend, the more entries you get! Retailers including Newslink, Relay, Tech2Go, Aelia Duty Free (and dozens more) are giving bonus entries when you buy specific hero products. It’s not only a great way to increase basket spend for the retailers but helps participating brands gain premium positioning and visibility.
Did You Know…?
This is the third year ‘Airport Millionaire’ has been run but with good reason! IMI Research* suggests that ‘Promotions that are repeated over time build equity and efficiency by reducing the spend on communications to build awareness and comprehension. Each time a promotion is repeated (utilizing the same mechanic and similar theme) the subsequent execution is more efficient because consumer familiarity is at a higher starting point’.
Hints & Tips
When running a Prize Game promotion, we always recommend that the game, event and/or the consolation prize reflects the campaign theme.
With Airport Millionaire, the prize mechanic, the location of the event and event itself are all based around travel… obvious but effective. And finally, to reward suppliers, retailers, and brands for their participation and support across the year, they’re all invited to the party! That’s lot of bang for your promotional buck!
