18 Jul IS THAT A BIRD? IS IT A PLANE? YES, YES, IT’S DEFINITELY A CHEESY-PLANE-LOOKING-TWISTIE!
This brilliant campaign makes the product the absolute hero… If you find a Twistie inside your pack that looks, well, like anything really, it could be the next artefact on display in the Twisties Museum.
Here’s a glimpse of some of the weekly winners… but can you find anything better?
Did You Know…?
Whilst we love a good, quirky campaign, getting Jo Public to upload anything can be like pulling teeth – so they need an incentive.
IMI ConsumerTrack Research suggests that people respond well to high-frequency prizes with a big dangly carrot headline prize. For this campaign, we’re giving $500 for the best weekly masterpieces to drive ongoing particpation and a chance to WIN $100,000 for anyone entering!
Hints & Tips
Get us involved early so that we can reverse-engineer your limited prize budget into the most compelling headlines possible.