What do you love most about the start of Summer? The beach? The pool? BBQ’s with mates? For party lovers, it means Festivals!

To help celebrate this, Australia’s #1 selling cider, Somersby, has teamed up with leading ticket provider, Moshtix, to offer festival goers the chance to instantly win a $50 Moshtix e-voucher. Winners can use their vouchers towards the Laneway Festival in Melbourne, New Year’s Eve at Taronga Zoo or to celebrate Australia Day at Secret Garden (to name but a few).

This perfectly-targeted campaign, created and delivered by The Idea Shed, allows shoppers who purchase any specially marked 10 pack of Somersby Apple or Pear Cider to enter their unique code online to see if they have instantly won. There’s 10,000 x $50 vouchers up for grabs – that’s a prize headline of half a million dollars – and it’s only costing the Promoter a fraction of that cost.

Head to check it out.

Did You Know…?

IMI Research tells us that Instant Win promotions are the best ‘game of chance’ mechanic to change a shopper’s behaviour. It’s not all that surprising really – when you win something, your body releases a ‘feel good’ chemical into the brain…

Hints & Tips

Always consider your prize value. Any prize valued over $100 needs to go into an unclaimed prize draw. IMI Research also tells us that shoppers prefer a better chance of winning something small that a smaller chance of winning something big so this works well.

There is no hard and fast rule as to which Instant Win mechanics perform best, so we can tailor a promotion to your objectives or to your budget.