A 90th Birthday is something to be celebrated… so Smith’s is rewarding their shoppers with a chance to win a share of over $1,000,000 in instant cash prizes!

The success to any promotion, particularly in the grocery, convenience or petro channels, is for the mechanic and prizepool to be SimpleRelevant and Compelling.

This campaign is Simple. You buy a pack of chips, enter online and find out instantly if you’ve won cash.

It’s Relevant too. Rather than offering $50 or $100 prizes (which we’d normally do), the $90 cash prize stands out and reiterates Smith’s 90th Birthday. Entrants also have to choose a present to unwrap online to reveal if they are an instant winner!

And is it Compelling? Hell yeah – who wouldn’t want to win some decent cash just for buying some Smith’s chips? In fact, next time you’re out and about, why not grab a pack and give it a go!

*Entry is open to 18+ AU residents currently living in Australia. Retain receipt/s as proof of purchase. Limit 1 entry per Smith’s Chips Eligible Product purchased. Max 3 entries permitted per person each day. Promotion Period Starts at 12:00am (Sydney time) on 01/04/21 and Ends at 11:59pm (Sydney time) on 31/05/21.  Instant Win Prize Pool: Up to 11,712 x $90 cash prizes.   All valid entries received during the Promotion Period will be placed into a Draw for a chance to win an opportunity to play the Major Prize Unwrap the Present Event (Draw Winner).  The Draw will take place at 12:00pm (Sydney time) on 01/06/21, at Greeneagle Distribution & Fulfilment of Unit 5, 9 Fitzpatrick Street, Revesby NSW 2212.  At the Major Prize Unwrap the Present Event the Draw Winner will play for the chance to win up to AUD$250,000 (or a consolation prize of either $10,000 or $1,000). Draw Winner published at on 02/06/21. Promoter: The Smith’s Snackfood Company Pty Ltd (ABN 31 057 976 940), 799 Pacific Highway, Chatswood NSW 2067. for full Terms and Conditions. Authorised under NSW Authority No. TP/00026, ACT Permit No. TP20/01364, SA Permit No. T20/1233.