27 Oct IS IT A BIRD? IS IT A PLANE? YES, YES, ITS DEFINITELY A CHEESY-PLANE-LOOKING TWISTIE?
And its back again…! After a roaring success in 2018, Twisties are revisiting an existing platform to make the product the absolute hero (this time even with a shout out on-pack!)… If you find a Twistie inside your pack that looks like, well, anything really, it could be the next artefact on display in the Twisties Museum.
Here’s a glimpse of some of the weekly entries… but could you do better?
Did you know:
This is the second year ‘Twisties Museum’ has been run but with good reason! IMI Research* suggests that ‘Promotions that are repeated over time build equity and efficiency by reducing the burden on expensive communications to build awareness and comprehension. Each time a promotion is repeated (utilizing the same mechanic and similar theme) the subsequent execution is more efficient because consumer familiarity is at a higher starting point’.
Hints & Tips
To increase momentum of weekly entries, Twisties decided for 2019 to include communication On Pack and increase the weekly prize from $500 to $1000…! The On Pack Comms and increase in prize value have seen a huge ROI with entries nearly doubling week on week vs. 2018! Small tweaks can make a huge difference…