Case Studies

Client: 
Smith’s Chips (The Smith’s Snackfood Company)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
Instant Win: 30 x $1,000 cash; 7,000 x $50 cash & 32,500 x $20 prizes available.
Major Prize: $1M – 1 in 100; $50K – 5 in 100 & $2K + Years supply of Smith’s Chips – 94 in 100.
Summary:
Smith’s leveraged the well-known ‘Wheel of Fortune’ and chip buyers could spin a digital wheel to see if they’d won an instant prize. With tens of millions of packs in market, Smith’s also wanted to ensure consumers weren’t disappointed if they didn’t win instantly, they were entered into a draw for a chance to win $1,000,000! Lucky Liam walked off with $50,000 – good man!

Client:
Coca-Cola (Coca-Cola South Pacific Pty Ltd)
Mechanic:
On-Pack Instant Win
Prize / Reward Structure:
• 94,600 x Instant-Win Prizes.
• 30,000 x Event / Village Cinema Package e-Vouchers
• 12,000 x $60 Budgy Smuggler e-Vouchers
• 39,000 x $25 DoorDash e-Vouchers
• 13,600 x $50 Gaming e-Vouchers
Summary:
Takeaway or a Trip away… It’s this simple – Buy, Enter, Win! Coca Cola leveraged loads of Prize Partners during Summer 21/22 to offer consumers the chance to win over $5M worth of Prizes. With huge pack numbers, across a variety of landscapes – Coca Cola used Prize Risk Insurance to increase their prize pool by 10-fold.

Client: 
Krispy Kreme (Krispy Kreme Australia)
Mechanic: 
On-Pack Guaranteed Major Prize & Instant Win
Prize / Reward Structure:
Major Prize – Trip to NYC for 4 People (valued up to $25,000) & Instant Win – 5,000 x $100 Travel Gift Card.
Summary:
Using a two-tiered prize mechanic helped achieve all of KK’s objectives! Leading with the Major Prize in this instance helps to drive awareness of Krispy’s heritage, brand values and fun. The Instant Win component incentivises multiple purchases and rewards consumers immediately – driving that instant gratification that we all know and love.

Client: 
Hennessy (Moet Hennessy Australia)
Mechanic: 
Skill-Based Prize Risk
Prize / Reward Structure:
3 x Chances to Shoot for $100,000 Cash
Summary:
Hennessy created awareness of their Global NBA partnership with a HUGE stunt at Icebergs… But it was the consumer promotion that helped drive sales in liquor stores by giving 3 lucky contestants the chance to Shoot & Win up to $100,000!

Client:
Maximus (Frucor Suntory)
Mechanic:
On-Pack Instant Win
Prize / Reward Structure:
• Up to 1,699,970 x $1
• 30 x $1,000
Summary:
Maximus wanted an on-pack instant win campaign with a high win ratio across a HUGE number of packs (for a minimal budget) – some would say, an unachievable task. This cheeky campaign plays perfectly to the consumer demographic and helped drive brand switching, sales and repeat purchase in the convenience.

Client:
Bundaberg Rum – Lazy Bear (Diageo)
Mechanic: 
On-Pack Instant Win
Prize / Reward Structure:
41,875 x Limited Edition “Bundy Smugglers” branded Budgy Smugglers
Summary:
The perfect pair – excuse the pun! Bundy partnered with Budgy Smugglers to create a highly aspirational prize known as the ‘Bundy Smugglers’. We know from IMI international research that a low odds instant win mechanic is highly desirable to shoppers, and helps to deliver repeat and high frequency purchases – exactly what Bundy were after…

Client:
Grant Burge (Accolade Wines Australia)
Mechanic:
Gift With Purchase (delayed GWP)
Prize / Reward Structure:
Matching bottle of Grant Burge wine for a friend
Summary:
To drive customer engagement and consumer credibility in the up to Christmas, Grant Burge created a lovely ‘Buy One, Gift One Free’ offer in key retailers.

Client: 
Hardys Wines (Accolade Wines Australia)
Mechanic:
Money Back Guarantee
Prize / Reward Structure:
Claim full purchase price of any Hardys wine if dissatisfied with taste (1 x claim per person)
Summary:
Leveraging their new brand campaign “Certainty”, this MBG was the perfect way to drive confidence back into this global brand, in an impactful, emotive and visible way.

Client:
Scrumpy (Lion Nathan)
Mechanic: 
On-Pack Collect & Get
Prize / Reward Structure:
Collect any 4 x Letters & receive the applicable cash; SHOT = $100NZD, EPIC = $50NZD, MINT = $40NZD & CHUR = $20NZD
Summary:
Scrumpy wanted a campaign that was fun, cheeky and interactive to help encourage repeat purchase, grow AWOP and drive brand awareness. This Collect & Get leveraged the ‘well-known’ scrabble property with a twist as it drove sales hard and got a higher-than-anticpated uptake.

Client:
Coates Hire
Mechanic:
Odds and Skill-Based Prize Risk
Prize / Reward Structure:
Match the Top 3, Win $50; Match the Top 10, Win $100,000
Summary:
Simply ‘drag and drop’ the drivers into your predicted finishing positions and if you match the finishing race results, you win the cash. We evolved the successful 2017 promotion to having lower tiered, higher chance winners for 2018, as well as kept the over-arching $100,000 prize to drive interest!

Client: 
Twisties (The Smiths Snackfood Company)
Mechanic:
Odds-Based Prize Risk
Prize / Reward Structure:
Grand Prize: $100,000 (2 in 25), Major Prize: $10,000 (1 in 25) & Minor Prize: $1,000 (0 in 25)
Summary:
Twisties re-created a campaign that was run in the States, but did it here in Australia. It’s called the Twisties Museum! Whilst fun and interactive at its core, the campaign required consumers to upload a photo & description… so consumers wanted to know ‘What’s in it for me?’ How about a chance to win $100,000 and/or a weekly prize of $1,000 cash for the most votes each week!

Client:
Alcatel (South Sydney Rabbitohs)
Mechanic:
Skills Based Risk (Factorial)
Prize / Reward Structure:
Predict each try scorer in order from both teams and win $1 million
Summary:
Rabbitohs and their sponsor Alcatel were looking for a fun and interactive way to engage with fans at home and in stadium. ‘Try for a million’ allowed consumers to predict each try-scorer prior to kick-off for their chance to win $1,000,000.

Client:
BioTrue (Bausch and Lomb)
Mechanic:
Gift With Purchase (delayed GWP)
Prize / Reward Structure:
Up to 39,000 x $10 Prezzee Swap e-Gift Cards
Summary:
GWP’s are used to encourage brand trial in a cluttered environment and reward existing customers. BioTrue partnered with Prezzee to offer customers the opportunity to choose a gift that was relevant them them, perfect for their gender-neutral, age-neutral demographic.

Client:
Landrover (Jaguar Land Rover Australia)
Mechanic:
Skill-Based Prize Risk
Prize / Reward Structure:
2018 Land Rover Discovery Sport, valued up to $55,000 across 4 x Games with 3 x Attempts per Game. 12 Cars = $660,000 in risk.
Summary:
Land Rover wanted leveraged their sponsorship of the Wallabies on ground, with thousands of eye-balls on their cars – what a better way, then a kick into the boot for a chance to win a new Land Rover Discovery Sport! And guess what – Chris grubbed it in and then drove off in a brand new $65,000 car – you little beauty!