Are you a 'sit at home soaking it all up' spectator, or more a 'pissed with mates down to to the pub' kind of fan? Or, if you’re the winner of the Mars & IGA promotion, you won’t be watching it on TV at all. You and a...
New Zealand's biggest milk brand has teamed up with the biggest event in world sports! Anchor wants Kiwis to start the day strong so they’ve partnered with the New Zealand Olympic Team giving all families the chance to go for Gold! During August, the Olympics is...
If you’re wearing your XXXX GOLD ‘Goldie’ cap and catch a six in the crowd at the cricket this summer, you’ll walk away $10,000 better off (visit www.xxxx.com.au for more details)! Working with our friends at Octagon and LION, Hive negotiated risk cover and is managing...
We all know the power of running consumer promotions but we often overlook the benefits of incentivizing the trade. We shouldn’t forget that most of us work in a B2B world. We recently ran an incredibly effective trade sales program for an FMCG client at their...
The Virgin Australia Supercars Watpac Townsville 400 race kicks off tomorrow and again, this year, Coates Hire gives you the opportunity to win in their ultimate Leaderboard Challenge. Coates Hire has owned the Supercars ‘Leaderboard’ asset for almost 3 years and were looking for ways to leverage...
Scrumpy is a leading NZ Cider brand that targets 18+ consumers who are always up for a good time and having fun with their mates. They choose cheeky and fun over stuffy and formal… As such, we worked with BTL in Auckland to create this Collect & Win...
Approximately 70,000 witnessed ‘the kick of a lifetime’ when Chris Mitchell won himself a brand new Land Rover Discovery Sport worth approx. $65,000 on Saturday night. Chris was one of three selected Land Rover promotion winners who were invited onto the pitch at half time during...
Question: What do you get in cross legendary Aussie swimwear with an iconic summer rum? Answer: A ground-breaking partnership offering Bundy Lazy Bear drinkers the chance to win Bundy Smugglers instantly! Bundy Lazy Bear drinkers will love it… Budgy Smuggler fans will get all over it… Why not get...
Looking for a creative, interactive and digital way to drive sales...
Hive and 31ST created this epic campaign using a modern twist on the classic TV gameshow which ticks all the boxes – ATL, TTL & BTL! It’s really simple… Shoppers buy any pack of Smith’s, head online and Spin the wheel to see what they Win!...