02 Sep The rules may have changed… But the basics haven’t…
Australia’s largest online tech retailer, Mwave, is celebrating the EOFY with a Grand Fiesta of a promotion…
The rules may have changed…
Consumer Promotions were created in the supermarket aisle by Kellogg’s 110 years ago but now, our industry has evolved to match the growing changes of shopping behaviour. Rather than hiking the High Street or flicking through a paper catalogue looking for a deal on a new laptop, we now have thousands of online vendors competing for our dollar while we sit on the sofa. These retailers fight with price, with payment terms and with service but the smarter marketers do all that but with a nice topping of dopamine!
…but the fundamentals remain
We know that Instant Win promotions out-perform any other mechanic by six times. Whether you’re buying a Maccas Meal or a new computer, incentivising with an Instant Win mechanic is fundamental.
Mwave’s Scratch & Win promotion has two tiers of prizing;
- Instant Win:
- $13,000 of top-tech prizes including top-end gaming monitors, laptops and more (Instant Win)
- 200 x $50 Prezzee e-Gift Cards (Instant Win)
- Second Chance Draw:
- Chance to win $250,000 for all valid entries (Insured Prize Game costing a fraction of the prize headline)
Did you know?
Having the insured Prize Game as a second tier is not intended to drive any immediate incremental sales BUT does give people a second chance of winning – and therefore a good feeling (if they didn’t win instantly). So why not check out the campaign and buy some new tech while you’re there? Good luck! ????
Sharing’s Caring
The team at Mwave are also keen to become a prize partner for any brands looking to run a promotion through Hive. So, if you’re considering running a campaign and need some awesome tech prizes, feel free to drop us a line and we’ll put you in touch.
