02 Sep Gather your entourage… JET OUT OF HERE!
Pepsi Refreshes
It’s been 14 years since Pepsi had its last global brand refresh so to make some noise about it, we’ve created possibly the best travel prize pool in history!
We know that the best way of getting brand awareness and exposure in the tricky grocery channel is to provide account-exclusive activations to the different retailers. For Coles shoppers, we’re offering them a chance to win one of five weekly ‘once-in-a-lifetime’ holidays to incredible destinations around the world;
Where would you go? Head into Coles, grab any 2 Pepsi products (retaining receipt) and enter here… All the trips are still up for grabs ????
Did you know?!
To ensure the total prize value is huge as Pepsi’s brand refresh, Hive added Instant Win travel gift cards to the mix. We know from our friends at IMI International that Instant Win mechanics provide immediate gratification, increased perceived chance of winning and high re-purchase intention. As such, adding an additional $250k of travel gift cards (for a fraction of the cost) has created the perfect promotional mix.
Tips & Tricks
To give the promotion longevity and encourage re-purchase during the promotion, each of the five destinations will be won on different weeks. The idea is to congratulate each of the winners publicly in retail media channels which delivers authenticity and also showcases the next amazing prize location… and its closing date (creating urgency).
For example; Congrats to R. Cooper (NSW) who is jetting off to New York with three friends… Buy Pepsi from Coles this week for a chance to drink sundowners with your entourage in Ibiza (entries close in 3 days).