02 Sep There’s more to life than just Chips & Beer!
Personally, I don’t believe the above statement – life is just chips and beer… but I seem to be getting proved wrong every time we get a new brief from a leftfield promoter!
When brands need to offer their customers something more, something that little bit extra, they commonly entice shoppers with a Consumer Promotion. Whether it’s a free gift, a chance to win something amazing or simply a cash back, historically the same industries are running them.
Both the Chips & Beer industries have used promotions to drive sales for decades as have the QSR, supermarkets, liquor and media industries. But recently, there’s a trend of new industries using promotional strategies to;
- Increase B2B sales of ‘lime salt’ (yes, we’re now educated in fertilizer)!
- Entice eyeballs to a brand’s website & socials
- Encourage visits to a stand at an expo
- Tempt people to open a crypto wallet
- Get bums on seats at the Footy or even…
- Persuade locals to pick up a rod and go fishing!
In summary, whatever you’re selling, there’s always someone buying. Whether it’s B2B or B2C, sweetening the deal with an incentive is more prominent today than ever before.
Hints & Tips
Whilst we might not be experts in your particular industry, that might not be such a bad thing! We don’t get caught up in the web of challenges you face every day – we just focus on creating a campaign that will work the hardest and deliver the best results. You do what you do best and so will we ????
Did you know?!
This year is unprecedented for Hive… more than 50% of the promotions we have run are for ‘non-traditional promotional clients’ such as tourism, farming, media, sports & property development! Oh, and some chips and beer activations too – hooray!