27 Oct BE MATCH READY FOR THE RUGBY WORLD CUP!
It’s all kicked off and the Rugby World Cup is here! BTL New Zealand & Hive have teamed up to give New World shoppers a taste of the action. Whilst not an official sponsor of the RWC 2019, this Instant Win ‘Scratch & Score’ promotion ticks all the campaign boxes for the NZ supermarket, ATL, TTL & BTL!
Simply spend a minimum of $40 and/or buy bonus products instore then head online and scratch the online scratch card. If you reveal 3 matching symbols in a row, you win a cash prize instantly – $20, $50 or $500! There’s $1 MILLION in instant cash prizes up for grabs! The clever link here for kiwis is the association with the 3-in-a-row mechanic (insinuating that the All Blacks can Win 3-in-a-row Rugby World Cups)!
If you’re in NZ, pop into any New World grab some essentials for watching rugby and head to www.matchready.co.nz for your chance to Scratch & Score! We’ve seen over 365,000 entries in Week 1 so far…
Did you know:
The guys at both BTL and Hive know that Instant Win promotions outweigh all other types of sales promotions for effectiveness and shopper preference. And we’re not the only ones – the guys at IMI Research tell us that 86% of consumers would purchase a product if they found out instantly if they are a winner (rather than 14% for a delayed draw). Just goes to show that we all love a dopamine hit!
Hints & Tips
When running an instant-win campaign with millions of packs/scratch cards in market, offering a solid second chance prize avoids dissatisfaction and negative PR. In this promotion, every entry is entered into the Finals Draw for the chance to win $10,000 cash!
