This campaign is just too damn tasty! For the first time in Australia, Krispy Kreme is sending a winner and three mates on the trip of a lifetime to New York! Typically, consumers prefer a ‘bigger chance of winning something small, than a smaller chance of winning...
Having recently returned from a trip to the UK, we’d like to share some examples of how promotional messaging and prizing can be adapted depending on a brand’s objectives. From left to right… Created by Marks & Spencer in the early 90’s, ‘Percy Pig’ has exploded into...
Personally, I don’t believe the above statement – life is just chips and beer… but I seem to be getting proved wrong every time we get a new brief from a leftfield promoter! When brands need to offer their customers something more, something that little bit...
You can’t please everyone, right?! Well, for this Gatorade x Coles x AFL promotion, we’ve given it a red-hot go! This campaign is literally offering a truly ‘money can’t buy’ experience with a trip for four to the AFL Grand Final including access to the inter-change...
Pepsi Refreshes It’s been 14 years since Pepsi had its last global brand refresh so to make some noise about it, we’ve created possibly the best travel prize pool in history! We know that the best way of getting brand awareness and exposure in the tricky grocery...
Australia’s largest online tech retailer, Mwave, is celebrating the EOFY with a Grand Fiesta of a promotion… The rules may have changed… Consumer Promotions were created in the supermarket aisle by Kellogg’s 110 years ago but now, our industry has evolved to match the growing changes of...