Author: Rochelle

The best concepts are those that are so brutally simple, that need no explanation whatsoever. Accolade Wines and Hive partnered on Grant Burge to create a simple, highly compelling and relevant offer across 3 x major retailers. This campaign captures the essence of a traditional...

BANG! And that’s another BUCKETLOAD OF CASH to be given away after the Stars vs Scorchers game on Saturday arvo… a whopping $40,000 given away by KFC so far this summer! During any Big Bash match, every time a six is hit off a ‘Bucket Ball...

Ever wondered how you achieve a simple, efficient instant win campaign with a minimal budget – well have we got one for you! Maximus knew they had an uphill battle with over 5 million packs in market and a tight prize budget. With the help of...

And its back again! After a roaring success in 2018 & 2019, Twisties is leveraging an existing, well-established platform whilst leaning on the learnings from the last few years… As the experts say, ‘if it ain’t broke, don’t fix it’. So if you find a Twistie...

If you’re looking to re-position a wine as big as Hardys, you need to make a bold global statement. With wines in their portfolio ranging from under $10 to more than $130, brand consistency and product quality to deliver both consumer & customer confidence, is...

With an ease in restrictions, vaccinations on the way & additional domestic flights taking off daily - Lagardère Travel Retail has created a fun & interactive way to drive sales during passengers’ dwell time in airports. This clever and quirky campaign offers shoppers a 1 in...

A 90th Birthday is something to be celebrated… so Smith’s is rewarding their shoppers with a chance to win a share of over $1,000,000 in instant cash prizes! The success to any promotion, particularly in the grocery, convenience or petro channels, is for the mechanic and prizepool to be Simple, Relevant and Compelling. This campaign is Simple. You buy a...

Mexican food lovers all over Australia are going crazy for this promotion with record entries. It’s a modern twist on the famous ‘find the golden ticket’ and was dreamt up by the marketing team at Zambrero. It’s really simple… buy any regular Burrito, Bowl or Nachos...

If you didn’t back Verry Elegant in the Cup yesterday, maybe you could get lucky with our hot new promotion from our friends at Magshop! It’s a push to encourage people to gift a magazine subscription for Christmas. Simply subscribe to any magazine through MagShop.com.au and...

This campaign is just too damn tasty! For the first time in Australia, Krispy Kreme is sending a winner and three mates on the trip of a lifetime to New York! Typically, consumers prefer a ‘bigger chance of winning something small, than a smaller chance of winning...